# Custom CRM development in Dubai and the UAE

> Custom CRM development in Dubai and the UAE for teams that outgrew Excel: enquiries, quotes, approvals and WhatsApp in one system you own. Book a call.

We build custom CRM systems for UAE businesses whose customer work has outgrown spreadsheets, inboxes and WhatsApp threads. Enquiries, quotations, revisions, approvals and handover to the delivery team sit in one system your people actually use, in English and Arabic, and you own the code.

**Service type:** Custom CRM Development

## What a custom CRM from innopalm includes

Every CRM build is scoped around the records your team keeps today, including the ones kept off-system.

- Enquiry to quotation to handover, with every revision and approval recorded
- Customer-specific price lists and margins on each quotation line
- WhatsApp Business conversations linked to the customer and the deal
- English and Arabic screens and documents
- Links to the accounting package or ERP you already run, so nobody retypes an order

## Why teams choose innopalm for a custom CRM

- A written scope you approve before we build, and a price fixed once it is approved
- Your customer records migrated twice, so you check them before cutover
- The people who use the CRM every day sign it off in user acceptance testing
- No per-user licence after handover: you own the source code and the data

## How a custom CRM project runs

Discovery starts from the spreadsheets and message threads your team uses today.

- **Discovery and scoping** Two to three weeks at the start, included in the project. We sit with the people who keep the spreadsheets, document how enquiries really move, and end with a written scope you approve.
- **Build with regular demos** You see running software every 2 to 3 weeks and steer it while changes are still cheap. The first release goes live 6 to 12 weeks from kickoff.
- **Migration you can check** We map every field before engineering and run the data migration twice, so your team compares the result with the old records before cutover.
- **Acceptance and hypercare** Your users run acceptance testing and sign it off or send it back with a list. After go-live we stay on the system in hypercare for two months.

- [See custom software development for the wider system](https://www.innopalm.com/services/custom-software-development)
- [See system integration for CRM and ERP connections](https://www.innopalm.com/services/system-integration)

## What a custom CRM costs

The same project floor and payment terms as any build.

- **From AED 50,000, discovery included** A custom CRM starts from our AED 50,000 floor with discovery and scoping included. What moves a quote above it is named before we write the figure: each system we connect, the records we migrate out of spreadsheets, offline use on phones, and any AI that reads documents for your team.
- **Milestone payments on acceptance** There is no hourly rate. Each milestone is paid when you accept the work in front of you.

## Frequently asked questions

### When should we not build a custom CRM?

When a standard CRM covers your process through configuration alone, when nobody keeps a spreadsheet beside it, or when the budget is below our AED 50,000 floor. We say so on the first call. We do not take configuration-only Odoo, Zoho or Dynamics work; we point you to an implementation partner for that product.

### How much does a custom CRM cost in the UAE?

Our CRM builds start from AED 50,000 with discovery and scoping included. The figure is fixed once you approve the written scope, and it rises above the floor only for named drivers such as integrations, data migration, offline mobile use or custom AI.

### How long does it take to build a custom CRM?

The first release goes live 6 to 12 weeks from kickoff, with a demo of running software every 2 to 3 weeks. Larger scope follows in further phases, each with its own written scope and payment on acceptance.

### Can the CRM connect to WhatsApp and our accounting system?

Yes. Each connection is built as an integration with its own failure handling and tests against the live system, and it is one of the named drivers in the quote.

### Who owns the CRM when the project ends?

You do. You own the source code and the data, there is no per-user licence, and you pay hosting at cost.

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